The benefits of blogging for your business

(originally posted on: 2018-04-04 for webpoly)


I write about my web development practice experience, with web design tips to help my audience promote their businesses, attract more customers and close more sales.


After a few years building custom websites with my webdesign studio[link removed]  and one year of blogging regularly, I often get invitations to writing jobs, which I politely decline.


Because I actually hate writing.


The fact that I write about a topic that I know very well and is part of my day-to-day to job makes it a lot easier.


But I'd rather, in a decreasing order of preference: do a face-to-face meeting, phone or skype, chat message or email, write a blog post


So why do I blog?

I used to do a lot of non-billable consulting calls with my clients, which provided tons of valuable information on design, development and online marketing aspects of running a successful online business.


I was soon to jump on phone calls with clients - or even prospects - and I enjoyed doing so, but that was hurting my business because I wasn't billing for those hours.


A lot people would recommend turning your services into a consulting business, but I didn't want to do so with web design for one big reason: the results of do-it-yourself website design are awful and I don't believe in it as a path for achieving online business' success that I'd recommend for my clients;


The existing offer of this kind of service is based more on a market distortion and redirection of workforce than on its efficacy and ability to generate real results.


And as a business you must present yourself professionally to your customers right from the start.


Wise business owners are often way too busy with activities that are the core of their businesses to waste time playing with do-it-yourself page builders.


Besides that, I also love getting things done and hands-on development.


It was a hard measure to reduce - and later cut off - the phone calls with clients but it had to be done.


By sharing those tips on a blog post I can reach a broader audience, help and connect with more people[link removed], and attract new customers that can get to know about my expertise via my posts.


 

So here are some key benefits that blogging can bring to your biz:

1. It helps humanize your business

Potential clients want to know who is behind your company before doing business with you.


Although people can find a lot about your personal details on social media; more than your name, gender, city and preferences, ultimately, what your customers want to know is if they can trust you with their businesses, if you are capable of solving their problem, and where you stand regarding topics pertinent to your area of expertise that would affect their buying decision.


By writing a post and sharing your thinking process, you give your potential clients the opportunity to know you better before you even meet them, so it can help them decide if they'd like to work with you.


They also can get intelligence about your level of expertise and get reinforcement that you really know your business.


It pushes yourself in front of new customers or potential new clients.


2. Blogging can skyrocket your business' online visibility

Your posts can be seen by an audience far beyond than mouth-to-mouth marketing could help spread the word about your products or services.


It can be particularly invaluable when you're reaching for new audiences and targeting a new market.


3. It positions you better on search ranks

Constantly updating your website with new content is a strong ranking factor, so by creating and updating your blog posts[link removed], your company's website will get ranked higher and show first on search engine results.


4. It keeps your audience coming back

It gives your audience a reason to be constantly checking your website and that increases your chances of they seeing your new promotional banner or clicking on your new product launch, so it will also have a positive impact on your sales revenue.


These are the main benefits that blogging consistently can bring to your business.


Why do you blog?



Keywords:

business tips

blogging

Comments

Post a Comment

Popular posts from this blog

Setting, accountability and achievement of goals - Part 2

      On the first part of this post , I presented tips for setting, prioritizing and organizing your goals. Now we are going to see how to make sure you don't give them up along the year.     So, how do you keep pursuing your goals with  all through the year? Keeping track of goals and keeping goals on track     The title of this section must have reminded you of Martha Stewart 's motto* : I'm huge fan of her organization tips.  * "A place for everything and everything on its place."      So, I divided the  Purgatory of Goals  in  'keep it'  (monthly/weekly/daily),  'depend mainly upon me' ,  'depend on others'  and  'maybe'  goals.     Then, I started to look for the already stablished routine through the preliminary list and put them under the 'keep it' group in the Purgatory Goal List  only as a reminder.     Next, I did the same for the other goals, ordering them by priority. Breaking goals into smaller tasks     We ca
Read more

Setting, accountability and achievement of goals - Part 1

     One thing I love about the beginning of a New Year is setting goals and New Year's resolutions . But, for the majority of people, they tend to be forgotten before the end of the first month .       So, how do you set your goals and keep consistently pursuing them all through the year?     While I was reading through my goals for this year to sort them in order of priority for their execution, I had the idea of writing this post sharing my system for organizing them and getting it done.     You may have goals for different areas of your life , but it's a good idea grouping them all together in your schedule.     I wrote my personal and professional goals together in another profile . On this blog, I posted my writing goals . I have worked with design , mainly design for web, development and animation . but been a songwriter since childhood and also wrote some screenplays that were hugely succesful , but I didn't receive my authorship credits and patrimonial rights yet
Read more

Setting, accountability and achievement of goals - Part 3

    On  the   first  and the second parts of this post, I presented tips for setting, prioritizing and organizing your goals, and for making sure you don't give them up along the year.  Now we are going to see how evaluate your goal list.     So, how do you evaluate your goals with  all through the year? Accountability and evaluation of goals     It's a good idea to check periodically if your goals are being met, for instance, at the end of each month, so you don't run the risk of coming to the end of the year without achieving them, and, in case they´re not, you can adjust your schedule .     It's also good to review your goals from time to time, to see if they fit within the big picture of your life plan and inner motivations .     For that, you must be aware of your priorities and motivations, and ask yourself: is this helping me in the path to what's really important for me ? if not, maybe you´d better drop this goal or change it for another one.     I told
Read more